CAPABILITIES
DIGITAL STRATEGY
Strategy is setting a direction, sequencing resources and making commitments. Digital technologies offer more than additional rounds of automation. I help organisations to prioritise.
PERSUASIVE DESIGN
Using psychology principles I apply these to your products to activate actions that leads to a positive outcome for the user than purposefully manipulate them.
MARKETING ANALYTICS
By attaining an intimate understanding of the user by managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment.
EXPERIENCE ARCHITECTURE
Identifying key user journeys and create segmented experiences that address the needs of the key user groups. This helps you maximise conversion.
ABOUT ME
Congratulations! If you have made it this far then we probably share some of the same interests and goals. Keep it up. I am a digital strategy consultant that re-imagines people’s relationships with the digital and physical world around them. I identify new ways to serve and support people by uncovering needs, behaviors, and desires. Yet creativity is meaningless in the business context if it is not based on properly defined, prioritized and measurable business goals. My work rests on sound business models and positioning, but also that it’s carefully aligned with the client’s organizational and institutional setting. I therefore strive to combine business acumen with design thinking and a deep understanding for technology.
doing the right thing
delighting the user
making it count
doing it the right way
Projects
PRODUCTS
TELCO
GOVERNMENT
